The Pita Group launches new version of
Union Savings Bank’s Checking Challenge game
Enhanced game is mobile-friendly, offers more opportunities to win prizes
The Pita Group, a full-service integrated marketing and branding agency in Connecticut, has launched a second version of the successful Checking Challenge game for its client Union Savings Bank. This new version has evolved graphically, featuring three-dimensional graphics, and is now compatible with smartphones and tablets. The number of opportunities to win has increased, as well, from monthly to weekly drawings.
Developed to engage Union Savings Bank’s audiences, particularly Millennials, in a new way and incent them to open checking accounts, the game challenges players to create as many rows, columns or diagonals of three matching coins as possible within one minute. Players who line up a minimum of one row win $30 when they open a new checking account at Union Savings Bank. In addition, for each day an individual plays the game, he or she gains another entry into weekly drawings to win an Apple iPad.
“In developing the strategy behind this new version of the game, we knew that making it mobile-friendly wasn’t an option, but a necessity,” said Paul Pita, managing partner and executive creative director of The Pita Group. “Nearly half of Americans use a smartphone, and one in four own a tablet. More importantly, one-third of time spent on those mobile devices is devoted to game play. Just as the way people interact with brands is evolving, the media they’re using for that interaction is quickly changing, too.”
“We are excited to partner with our advertising agency of record, The Pita Group, to offer a more progressive, refreshed Checking Challenge game,” said Michele Martin, Union Savings Bank senior vice president, marketing. “Given the success of our 2011 checking game, as well as the addition of weekly iPad® drawings, making the game more mobile- and tablet-accessible, and having game leaderboard postings in-branch and on our social media networks, we are confident this will be another rewarding campaign.”